Dr. Shubhendu Shekher Shukla | Associate Professor & Management Expert | Writer | E-Prabandhan Guru

image of Dr Shubhendu Shekher Shukla for eprabandhanguru.com
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Empowering the Next Generation of Management Professionals

 

Meet Dr. Shubhendu Shekher Shukla, a leading Associate Professor in Lucknow specializing in Marketing Analytics, Digital Marketing, and AI in Management. Explore his 18+ years of academic excellence and research at eprabandhanguru.com.

 

Welcome to E-Prabandhan Guru, the digital academic home of Dr. Shubhendu Shekher Shukla. As an experienced Associate Professor currently serving at SRM Business School (under the SR Group of Institutions, Lucknow), Dr. Shukla bridges the gap between traditional management wisdom and modern technological integration.

 

With over 18 years of rich experience spanning academics, research, and industry administration—including a significant tenure as a Project Manager for e-Governance with Wipro Technologies—Dr. Shukla is a recognized authority in the Indian management landscape, particularly within the Dr. A.P.J. Abdul Kalam Technical University (AKTU) ecosystem.

 

Academic & Research Excellence

 

Dr. Shukla’s academic journey is rooted in multidisciplinary expertise, holding a Ph.D. in Management, along with an M.Phil, MBA, and MA (Sociology). This diverse background allows him to view business challenges through both a technical and social lens.

 

As a prolific scholar, he has:

  • Published over 60 International Research Papers and 28 National papers.
  • Authored 14 specialized books on subjects ranging from Social Media & Web Analytics, Marketing Analytics and Digital Marketing to Rural Management and Innovation and Entrepreneurship.
  • Contributed as a member of the American Association of International Researchers and editorial boards for several Scopus-indexed journals.

 

Areas of Interest & Research Expertise

 

Dr. Shukla’s research is at the forefront of the “Industry 5.0” revolution. His primary areas of interest include:

  • Marketing Analytics: Decoding consumer behavior through data-driven insights and learn about Digital Consumerism that how Behavioural Shifts in the 21st Century.
  • Digital Marketing & E-Commerce: Strategic growth in the virtual marketplace.
  • AI in Management: Exploring the impact of Artificial Intelligence and Machine Learning on business decision-making.
  • Influencer Marketing: Analyzing the role of micro-influencers and tech-driven branding.
  • Entrepreneurship & Project Management: Cultivating innovation and operational efficiency.
  • Rural Management & Green Banking: Sustainable development and financial inclusion in emerging markets.
  • Indian Knowledge System (IKS) & Vedic Management: A passionate supporter of integrating ancient Bharatiya wisdom with modern corporate strategy. Dr. Shukla’s research focuses on applying principles from the Arthashastra, Bhagavad Gita, and other classical Indian texts to modern-day leadership, ethical governance, and sustainable business models. Aligned with the National Education Policy (NEP 2020), Dr. Shukla is dedicated to revitalizing the Indian Knowledge System (IKS) within the management framework. He believes that the synergy between ‘Vedic Wisdom’ and ‘Modern Analytics’ is the key to developing socially responsible and culturally rooted global leaders. Through ePrabandhan Guru, he explores how traditional Indian values like Dharma (Ethics), Karmic Management, and Vasudhaiva Kutumbakam can solve contemporary organizational conflicts and enhance mental well-being in the corporate world.”

 

Why E-Prabandhan Guru?

 

The name “E-Prabandhan Guru” reflects a mission to modernize management education (Prabandhan) through electronic and digital platforms (E). This website serves as a repository for students, researchers, and corporate professionals seeking:

 

  • Cutting-edge insights into Digital Marketing & Web Analytics
  • Guidance on Strategic Success through analytics.
  • Academic collaboration in Lucknow, Uttar Pradesh, and beyond.

 

Whether you are a student navigating the complexities of an MBA program or a researcher looking for a collaborator in Marketing Research, Dr. Shubhendu Shekher Shukla offers the expertise to guide you toward excellence.

 

I welcome opportunities for research collaborations, funded projects, book editing, conference organization, curriculum development, accreditation, academic consulting, keynote lectures, faculty development programmes, and industry–academia partnerships.

 

Let’s connect to exchange ideas, build meaningful collaborations, and shape the future of management education.