• 12 Scopus Indexed Papers
  • 02 ABDC Papers
  • 04 IEEE Papers
  • 60+ Research Papers
  • 1. Research paper with title Digital Insurance Platforms: Legal & Ethical Challenges in Consumer Data Protection published in the International Insurance Law Review (ABDC- A Category, Special Issue – 4, Volume- 33, No- S4, (2025), ISSN : 0968-2090, page 700-711).  https://lumarpub.com/iilr/article/view/33.S5.44
  1. 2. Research paper published with title “Green Marketing and Its Influence on Sustainable Consumer Choices” published in the in ABDC- B Category Indexed international Journal Advances in Consumer Research (ISSN (Print): 0098-9258, ISSN(Online): 3079-1766, Volume -2, Issue-4, ACR-2025, Pages 2461 – 2476 ABDC Indexed)
  2. https://acr-journal.com/article/green-marketing-and-its-influence-on-sustainable-consumer-choices-1347
  3.  
  4. 3. Research paper published with title “Social Media-Driven E-Commerce Growth through Advanced Technologies” published in the in IEEE Scopus & SCI Indexed Conference Proceeding 11th IEEE UP Section International Conference on Electrical Electronics and Computer Engineering (UPCON 2024) held on 29 Nov 2024 – 01 December 2024 Pages 0000-0000, Scopus Indexed)
  5. Link: https://ieeexplore.ieee.org/document/10983796
  6. DOI: https://doi.org/10.1109/UPCON62832.2024.10983796
  7.  
  8. 4. Research paper published  “Generative AI in Content Creation: Opportunities and Ethical Challenges” published in the in IEEE Scopus & SCI Indexed Conference Proceeding 11th IEEE UP Section International Conference on Electrical Electronics and Computer Engineering (UPCON 2024) held on 29 Nov 2024 – 01 December 2024 Pages 0000-0000,, Scopus Indexed)
  9. Link : https://ieeexplore.ieee.org/document/10983285
  10. DOI: https://doi.org/10.1109/UPCON62832.2024.10983285
  11.  
  12. 5. Chapter published with title “From Micro-Influencers to AI: The Future of Influencer Marketing in a Tech-Driven Era” published in the Edited Book title “Leveraging AI-Powered Marketing in the Experience-Driven Economy” by the IGI Global. (Scopus Indexed)
  13. DOI: 10.4018/979-8-3693-9561-5.ch015, 10.4018/979-8-3693-9561-5
  14. ISBN : 9798369395615, EISBN13: 9798369395639
  15.  
  16. 6. Research paper with title “Artificial Intelligence as a Contributing Factor for Economic Growth and Sustainable Development among Emerging Economies” published in the Proceedings of Recent Advances in Management and Engineering by the Routledge CRC Taylor & Francis Group. (Scopus Indexed)
  17. DOI : 10.4324/9781003491286-7, ISBN 9781032873183, Sept 2024.
  18. https://www.routledge.com/Recent-Advances-in-Management-and-Engineering-Proceedings-ofRecent-Advances-in-Management-and-Engineering/Paweloszek-Jelonek-Sabharwal-Kumar-Raya/p/book/9781032873183
  19.  
  20. 7. Research paper with title “The Circular Economy: Changing the Future of India” published in the book Green Transition Impact on the Economy, Society and Environment by the IGI Global. (Scopus Indexed)
  21. DOI: 10.4018/979-8-3693-3985-5, ISBN13:  9798369339855, June 2024.
  22. https://www.igi-global.com/book/green-transition-impacts-economy-society/337792
  23.  
  24. 8. Research paper with title “The Central Bank of India as an Example of the Green Revolution in the Banking Sector” published in book Recent Developments in Financial Management and Economics by the IGI Global. (Scopus Indexed)
  25. DOI: 10.4018/979-8-3693-2683-1, ISBN13: 9798369326831, March 2024
  26. https://www.igi-global.com/book/recent-developments-financial-management-economics/333645
  27.  
  28. 9. Paper published on topic “Green Marketing: A Social Response of Brand Communication with Customer” in IEEE Scopus & SCI Indexed Conference Proceeding 3rd International Conference on Advancement in Electronics & Communication Engineering (AECE) during 23-24 Nov 2023, Pages 1704-1709, Scopus Indexed)
  29. DOI: 10.1109/AECE59614.2023
  30. https://ieeexplore.ieee.org/document/10428375
  31. DOI: 10.1109/AECE59614.2023.10428375
  32.  
  33. 10. Research paper published on title “Role of Strategic Management in Developing Business Organizations – A Meta Analysis” in Advancements in Business for Integrating Diversity, and Sustainability: How to Create a More Equitable and Resilient Business World in the Developing World in Routledge Taylor & Francis (ISBN Paperback – 978-1-032-70828-7, e-Book – 978-1-032-70829-4, DOI: 10.4324/9781032708294).
  34.  
  35. 11. Research paper published on title “Sustainability in Organisations and the Role of Ecofriendly Human Resource Management Practises: A Research Model” in Advancements in Business for Integrating Diversity, and Sustainability: How to Create a More Equitable and Resilient Business World in the Developing World in Routledge Taylor & Francis (ISBN Paperback – 978-1-032-70828-7, e-Book – 978-1-032-70829-4, DOI: 10.4324/9781032708294).
  36.  
  37. 12. Research paper published on title “Factors Influencing Consumers Perceived Risk and On Online Consumers Purchasing Behaviour” in ABDC Indexed International Journal Manager – The British Journal of Administrative Management (TBJAM) in Vol-59, Issue-161, ISSN : 1746-1278 published by Industry Qualifications, The Institute of Administrative Management, UK.
  38. https://tbjam.org/vol59-issue-161/
  39.  
  40. 13. Abstract published on title “Significance of Digital Technologies and Future of Education: Trends, Challenges, and Opportunities” in First International Conference on Humanities for Smart Societies 2023 (HMSS 23, scheduled on 27-28 May 2023) published by CRC Taylor & Francis Group (Vol-1, No.-1, 2023, Published on 25 April 2023).
  41. https://seasexpress.com/index.php/seas/article/view/1095
  42.  
  43. 14. Paper published on topic “A Comparative Study of Cyber Security Awareness, Competence And Behaviour” in IEEE Scopus & SCI Indexed Conference Proceeding 5th International Conference on Contemporary Computing and Informatics (IC3I) during 14-16 Dec 2022, Pages 1704-1709, Scopus Indexed)
  44. https://ieeexplore.ieee.org/document/10072880
  45. DOI Paper : 10.1109/IC3I56241.2022.10072880
  46. DOI Conference : 10.1109/IC3I56241.2022
  47.  
  48. 15. Research paper published on topic “A Study on Effect of E-Commerce with Special Reference to Women’s Online Purchasing Behavior with Flipkart in Lucknow” in Bi-Annual International Journal “GBAMS Vidushi in February 2023 (ISSN:0974-6374, Volume – 13, Issue – 1 & 2, Page : 59-72)
  49. https://www.gbamsvidushi.com/wp-content/uploads/journal/published_paper/volume-13/issue-1/k4Gktx9g.pdf
  50.  
  51. 16. Research paper published on topic “Performance and Security Issues Management During Online Classes” in Edited book “Redefining Virtual Teaching Learning Pedagogy” published by Wiley Publication in February 2023 (Print ISBN:978-1119-867-58-6, Online ISBN:978-1119-867-64-7, Page : 295-318, Scopus Indexed)
  52. https://onlinelibrary.wiley.com/doi/10.1002/9781119867647.ch16
  53.  
  54. 17. Research Paper published on topic “Investigating the Impact of Social Media as a tool for E-Learning in the Digital Era” in Elsevier Scopus Indexed International Journal American Institute of Physics (API) Conference Proceeding ISSN : 0094-243X, E-ISSN:1551-7616, Volume – 2587, Issue – 1, 21 November 2023 in the International Conference on Emerging Trends in Materials, Computing and Communication Technologies (ICETMCCT 2021 held at 09-10 Dec 2021).
  55. https://pubs.aip.org/aip/acp/article/2587/1/040003/2922924/Investigating-the-impact-of-social-media-as-a-tool
  56. https://doi.org/10.1063/5.0150401
  57.  
  58. 17. Research Paper published on topic “Impact of Influencer Market on Consumers of the Tourism Industry” in Elsevier Scopus Indexed International Journal The Electrochemical Society ECS Transactions ISSN : 1938-5862, E-ISSN:1938-6737 in Volume 107, Number 1, 2022, Page number 12347-12356, Scopus Indexed)
  59. DOI : 10.1149/10701.12347ecst
  60. https://iopscience.iop.org/issue/1938-5862/107/1
  61. https://iopscience.iop.org/article/10.1149/10701.12347ecst/pdf
  62.  
  63. 18. Research Paper published on topic “Misuse of Social Media during Global Pandemic : A Challenge for Human Healthcare” in Elsevier Scopus Indexed International Journal Design Engineering, ISSN: 0011-9342  in Vol – 2021, Issue – 09, Page – 1124-1130.
  64. http://thedesignengineering.com/index.php/DE/article/view/7060
  65.  
  66. 19. Research paper published on topic “Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh” in UGC Care listed (S.No: 10549) & Elsevier Scopus Indexed (Q3) referred international Quarterly published Journal, Restaurant Business (RB) ISSN: 0097-8043, (Vol – 15, Issue – 9, September 2019, Page – 13-27)          
  67. ( https://doi.org/10.26643/rb.v118i9.7921)
  68. https://www.scopus.com/sourceid/4900152405
  69.  
  70. 20. Research paper published on topic “Consumer Buying Behavior and Sustainable Development for Green Product” in UGC Care listed (Group – D) International monthly published, Think India Journal ISSN: 0971-1260, (Vol –23, Issue – 5, December 2019).
  71.  
  72. 21. Research Paper published on topic of “Consumer Purchasing Behaviour Towards Green Product” Go Green, Live Green” in International Journal of Technology, Management & Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume 2, Issue – 4, March – 2017 ISSN – 2454-566X)
  73. http://ijtmh.com/download.aspx?uid4=admin/paper/Consumer%20Purchasing%20Behaviour%20Towards%20Green%20Product.pdf
  74.  
  75. 22. Research paper is published on “Customer Taste & Buying Behavior for FMCG Products : A Special Reference to the Lucknow” in International Journal of Humanities and Information Technology (IJHIT), a peer- Reviewed International Quarterly Journal (Volume 2, Issue – 1, January – 2017 e-ISSN: 2456 – 1142).
  76. http://www.ijhit.com/download.aspx?uid4=admin/paper/Customer%20Taste%20and%20Buying%20Behavior%20for%20FMCG%20Products.pdf
  77.  
  78. 23. Research Paper published on topic of “Green Marketing: Promoting Green Consumerism for Sustainable Development” in Prestige e-Journal of Management and Research, a peer- Reviewed International Half-yearly  Journal (Volume I, Issue – 2, (October 2014), Volume 2, Issue 1(April 2015) (combine issue) ISSN – 2350-1316)
  79. http://pimrindore.ac.in/vol1-issue2-vol2-issue1/Final%20E-Journal.54-66.pdf

Chapters in Edited Book (08 Chapters

1. Research paper as Chapter published in the Edited Volume book on topic “Changing Paradigms in Retailing Sector: An Overview” in the book “Impact of Emerging Trends in Retail Industry in India”, by MRI Publication, Lucknow. (ISBN – 978-93-86142-24-5).


2. Research paper as Chapter published in the Edited Volume book on topic “Consumerism in the Globalized Economy” in the book “Changing Paradigm in Commerce and Management Practices”, by AARGON Press, New Delhi. (ISBN – 978-93-94070-84-4).


3. Research paper as Chapter published in the Edited Volume book on topic “A Case Study on Success Story of Patanjali Ayurveda, How They Did It?” in the book “Impact of Emerging Trends in Retail Industry in India”, by MRI Publication, Lucknow. (ISBN – 978-93-86142-24-5)


4. Research paper as Chapter published in the Edited Volume book on topic “Digital Marketing Case Study: Baba Ramdev – New Age Marketing Guru” in the book “Digital India : Empowering India”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-80-2) (Chapter – 10, Page 118-133


5. Research paper as Chapter published in the Edited Volume book on topic “A Paradigm Shifts in Indian Agro Business and it’s Importance on Economy with Special Reference to Sugar Industry (Review Article)” in the book “Paradigm Shift in Agree Business”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-55-0) (Chapter – 10, Page 118-133) 


6. Chapter published in the Edited Volume book on topic “Consumer Behaviour for Green Products” in the book “Handbook of Rural Development”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-55-0) (Chapter – 10, Page 118-133).


7. Chapter published in the Edited Volume book on topic “Campus Placements of Management Student-Challenges, Issues and Remedies in the Changing Environment-A Descriptive Study” in the book “Handbook of Research on Management Education : Issues and Challenges”,  by Jain Siddhant Publication, Maharashtra (ISBN – 978-93-52913-55-8) 

8. Chapter published in the Edited Volume book on topic “Economic Development of Women – Problems & Remedies” in the book “Skill Development and Employment Generation”, published by RP Publication, New Delhi  ISBN – 978-93-82398-56-1)

 

(Other 30+ Peer reviewed International Journals)