Tag Archives: impulse buying
Why We Buy with Emotion and Justify with Logic: The Science Behind Shopping
People buy with feeling, then find logic to defend it. Learn the science behind emotional buying, post-purchase rationalization, and smarter shopping. Emotional purchasing and justify with logic 1. Introduction Think about the last time you bought something you did not … Continue reading →
Posted in Consumer Behaviour
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Tagged buy with emotion justify with logic, buyer's remorse, Buying Decisions, choice-supportive bias, Cognitive Dissonance, cognitive dissonance after buying, cognitive dissonance in marketing, Consumer Behaviour, consumer behaviour for students, Consumer Psychology, decision making and emotion, emotion vs logic in buying decisions, Emotional Buying, emotional buying decisions, emotional marketing, impulse buying, impulsive buying, Marketing for Students, neuromarketing, post-purchase rationalization meaning, psychology of shopping, somatic marker hypothesis marketing, system 1 and system 2 thinking consumer behaviour, why do people justify their purchases, why we buy with emotion
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Neuromarketing and Indian Consumers: Festival Buying, Regional Ads, and Brand Trust
Why do Indians spend at Diwali and trust ads in their own language? A neuromarketing look at festival buying, regional ads, and brand trust. Neuromarketing and Indian Consumers Understanding Behavior 1. Introduction It is the week before Diwali. You step … Continue reading →
Posted in Consumer Behaviour
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Tagged Brand Trust, brand trust in India, Consumer Behaviour, consumer psychology India, Diwali Marketing, Diwali shopping behaviour, emotional advertising, Festival Shopping, festival shopping India, festive season marketing India 2026, festive shopper mindsets, impulse buying, Indian Consumers, localisation vs translation, Marketing for Students, neuromarketing, neuromarketing and Indian consumers, neuromarketing for Indian brands, neuromarketing in India Indian consumer behaviour, Regional Advertising, regional language advertising India, Tier 2 and Tier 3 consumers, vernacular ads and brand trust, vernacular marketing, why Indians spend more during festivals, word of mouth trust
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